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Phygital is a concept that combines the physical and digital worlds to create a unified customer experience. It describes a strategy where offline and online elements work together to make interactions more vivid, convenient, and personalized. Today, phygital is no longer just a buzzword but a full-fledged approach to marketing and business. What Is Phygital Marketing? It is useful for everyone to learn what is phygital marketing . It is the integration of offline and online