Is Your Home Care Agency Ready for the Age of Answer Engine Optimization (AEO)?
- Denis Sinelnikov
- Aug 25, 2025
- 3 min read
The way families find care is changing fast. It used to be all about Google searches and word of mouth. Today, artificial intelligence is stepping into the mix. Families are asking ChatGPT, Google’s new generative search, and other AI-powered assistants to help them find trusted home care providers.
Here’s the catch: these AI engines pull information from across the internet to decide what to say about your agency. If you want them to share the right story, you need to make sure your digital presence is strong, consistent, and trustworthy.
This is where Answer Engine Optimization (AEO) comes in. Think of it as leveling up your SEO. If you’ve already been investing in Google optimization, you’re headed in the right direction. AEO just takes that foundation and makes sure your brand shines in this new AI-driven world.
So how do you get started? Let’s break it down into five practical steps.
1. Be Part of the Conversation (and Keep an Eye on Reviews)
Families don’t just look at your website anymore. They’re checking Google reviews, Caring.com, Yelp, the BBB, Facebook groups, and even forums like Reddit. AI is pulling from all of these places too.
Encourage happy families to leave reviews, respond to feedback with care, and show that your agency is engaged and listening. Even a few thoughtful replies can make you stand out.
Pro tip: If you’ve already put time and effort into SEO, you’re ahead of the game. A solid online reputation makes AI engines more likely to recommend you.
2. Get On Those “Best Of” Lists
Here’s a little secret: AI loves lists. Articles like “Top 10 Home Care Agencies in Florida” or “Best Senior Care Providers in Palm Beach County” tend to pop up first.
You can:
Publish your own “best of” lists on your website (and include yourself, of course).
Reach out to local bloggers or news outlets and ask to be included.
Share helpful insights on LinkedIn or Medium to build credibility.
Once you’re on a few lists, other people start referencing them. Before you know it, your agency is being mentioned everywhere.
3. Lights, Camera, Care: Create Videos
Google owns YouTube, and AI trusts video content a lot. For families, videos are a more personal way to connect with your agency and see the heart behind your services.
Some ideas:
Short clips answering common questions like “How does respite care work?”
Longer explainers about dementia support, recovery care, or in-home nursing.
Real stories from caregivers and families you’ve supported.
You don’t need a Hollywood budget. Even 10 simple, authentic videos can help families feel connected and give AI engines plenty of trustworthy content to work with.
4. Take a Look at Your Digital Footprint
Google your agency name right now. What shows up on the first two pages? Every single link matters. Families (and AI) are looking at Glassdoor, LinkedIn, Indeed, Caring.com, Facebook, and other directories.
If something is outdated, fix it. If you don’t have enough detail, add it. Make sure your message is consistent everywhere.
Think of this like digital housekeeping. If your agency is mentioned online, it should reflect your professionalism and compassion.
5. Share Q&A Style Content
AI engines love long, detailed answers that sound conversational. Instead of short blogs, try creating Q&A guides that address the exact questions families ask.
Example: “What is the Average Cost of Home Care in Florida? Here Are 25 Common Questions Families Ask.”
Answer clearly, use a friendly tone, and weave in your agency’s expertise. This not only helps families but also trains AI to see your brand as a reliable expert.
Wrapping It Up
For home care and health care agencies, AEO is not just a nice-to-have. It is becoming a must-have. When families ask Google or ChatGPT for the best home care providers in your area, you want your agency to show up as a trusted answer.
Start small: get active with reviews, find your way onto “best of” lists, share a few videos, and publish Q&A content. If you are already doing SEO, you are on the right track. AEO simply helps you take it further and future-proofs your brand in this new AI-driven world.
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